Electrolux Silver Generation Project

How do seniors deal with basic day-to-day tasks?

Who does not get tired from the week’s shopping trip at their local market or supermarket, carrying an increasingly heavy basket, or dealing with trolley jams in the isles. Younger more limber people can manage the bending and stretching to reach items out of easy reach. For older consumers, difficulty in seeing and reaching the items they need can turn a tiring trip into a chore, yet one they have to do if they live on their own, or want to play an active part of a larger household. In Germany the Kaiser supermarket chain has made their stores senior friendly to meet this market need and with apparent success.

What simple solutions to daily basic but essential tasks can you think of that would enable the seniors you know to continue leading active lives?

Wei